Google Bunny Algo Update Alert

Google to Unroll the Bunny Update

As an affiliate marketer, if you’re going to be successful, you have to not only do things like create great content, promote yourself and build a good website, but you also have to keep on top of Google’s updates to its search engine algorithms (i.e., the way Google sorts out search engine results). Google has come out with some major ones in the last few years which completely shook up the way that it sorts out its search engine results.

Believe me, I KNOW!

Here is What You Need to Take Action on for the Google Bunny Update

Google Bunny Algorithm Update

ALERT – The Google Bunny Update is Coming!

Well, we’re staying on top of things this time and we one of the first on the scene to tell you about Google’s latest update which is upcoming very quickly: the Bunny update. All right, the name is just as ridiculous as ones like the Panda and the Penguin, but the actual update is not worth ignoring. If you want to ensure that your site will survive the changes intact, here’s what you need to do now:

  • Make sure your new posts always have the keyword ‘rabbit’, ‘bunny’ ‘jackrabbit’ or ‘Leporidae’. Google spiders will rank these words highly-but make sure it’s done in an organic fashion as per Panda/Penguin updates. If you can get ‘Peter Cottontail’ in there too sometimes, kudos!
  • Alternatively, ensure that you have a photo of a rabbit on your posts. A video of one is even better for rich media purposes.
  • Affiliate marketing for things likes bunny shelters, rescues, food, habitats and toys will boom in 2014, so make sure to get in now (and help those posts contain the right keywords in an organic fashion!)
  • Make sure you stick with your informative, reader friendly content. Everyone likes to read about bunnies and how you can buy them with credit cards, feed them the best carrots, and buy them bunny clothing.
  • More rich media like music, podcasts and even animated games will be even more popular. Better still if you include rabbits!
  • Goodness knows why Google has gone hopping mad for these fuzzy critters, but let’s not naysay the Almighty Google; no one likes having their site lose all their ranks! And there is money to be made in things like bunny breeders, rabbit food, homemade rabbit food, rabbit recipes, rabbit clothing and rabbit habitats and many other things. So, er, have fun and hopefully Google brings out a new update soon, whenever they are done with their silly bunny update!

    The fact is to survive this update regardless what industry you are in, you MUST mention rabbits in your copy if you want to have any hope of achieving a spot anywhere in the top ten coveted spots at the top of Google’s search results!

    Is Affiliate Marketing a Scam

    Is Affiliate Marketing a Scam?

    Here is the truth about affiliate marketing:

    Is Affiliate Marketing a Scam

    The Truth About Affiliate Marketing

    Affiliate marketing sometimes has to contend with a bad rap: people accuse the whole system of being one big pyramid scheme, a fraud, nearly impossible to make any real money from and overall, a waste of time.

    Well, I’m here to tell you from over ten years experience that when it’s done properly, it’s hardly a scam. Affiliate marketing is hard work, patience, determination, passion and effort and it will pay off in the end. BUT, there is always a seed of truth in even the ugliest rumor vine and it’s no different with affiliate marketing.

    There are plenty of scams with affiliate marketing tied to the and plenty of ways in which people can lose a great deal of time, money and sanity and end up understandably bitter towards the entire thing.

    Newcomers to affiliate marketing are especially vulnerable to these scams, but even veterans-particularly those who have fallen on hard times-may find themselves desperate enough to fall straight into the hands of someone unscrupulous. What’s the best way to start clearing up at least a corner of the internet from this scum? Learn how to recognize and avoid them!

    You Shouldn’t Have to Pay to Join Affiliate Programs

    You. Don’t. Have. To. Pay.

    This is the first huge red flag for any scammers, but it’s one that many newcomers fall for: the old, pay a membership fee and become an affiliate marketer! Of course, it’s usually wrapped up with things like access to articles and e-books, but here’s the rub: most of that information, in one form or another, can be found for free so long as you’re willing to do a bit of legwork. (Hey, we offer that information right here!).

    You don’t have to pay a red cent to become an affiliate marketer. You can become an affiliate marketer by writing and posting a blog on a free blog and go from there. Of course, if you want your own site, you’ll have to pay for the hosting of that site and pay for any outsourced workers later on, but if you’re just getting started, you don’t have to pay a penny.

    Anyone trying to tell you otherwise is trying to take your money. Run!

    Do Your Research

    All right, so maybe you decide you do want to buy into some tools or a few books or something along those lines. Maybe you’ve exhausted the freebies and you’ve found some good books to buy. That’s fine, but it’s extremely important to do your research before you buy anything. Many of these books and courses are nothing more than the free information you’ve already read wrapped up in slightly different wording. And many of those courses are created by outright shysters.

    Here’s what to look for (and guard against):

    1. Any system which promises that you’ll make thousands of dollars in thirty days using their foolproof method slathered in photos of huge pools and fancy cars. Affiliate marketing, when it’s properly done with legitimate and legal methods, takes a while to build up. Oh certainly you may have some small early successes, but it takes at least a few months to start making a lot of money and furthermore, many people will simply not succeed, simply due to the fact they aren’t willing to put in months of hard work to achieve succsess. Put it this way: if it were that easy to make money online, everyone would be rich!

    2. Too many so-called reviews which were actually written by the one who created the system or some poor freelancers who were paid to write about something that they actually know little about. Yup. According to my writer, this is one of the most common (and irritating) commissions out there!
    If most of the reviews you read are full of generic statements and start with things like ‘I was doubtful about this system’ and end with ‘Buy this system!’, you’re probably talking to a marketer, not someone who actually used the system.

    Oh certainly there will always be a few of these reviews, but any system that has little else for reviews is probably something that is going to be problematic.

    Doing your research into an affiliate marketing system, book or course isn’t all that hard really; it just takes some Google savvy.

    First of all, do some searches for reviews on places like Amazon and EBay to find out what others have said and what a general consensus is on a book. For things like courses, type the name of the course into your search engine and follow up with words like ‘scam’, ‘review’, ‘complaints’, etc. You’ll still have to do some sorting as plenty of people actually use these keywords in order to rank their own sites higher which may or may not have much of anything to do with what you’re searching for, but at least it’s a way to filter things. And of course, use your own good common sense: if it looks too good to be true, expects you pay money and promises the universe, chances are…. RUN!

    It’s easy to see negative experiences people have had in affiliate marketing and think of the whole thing as a waste of time. Furthermore, the confusion between it and things like pyramid schemes does not help the matter (Affiliate marketing is not a pyramid scheme! You don’t get paid to enlist others, you only get paid when someone actually buys something or clicks on a link and you have to put the work into it!). And there are certainly plenty of people who are willing to try to defraud others who don’t know much about affiliate marketing in the first place. But as long as you keep your wits about you, you don’t look for quick fixes where hard work would actually stand you better stead and be sensible when it comes to where you get your information, you can avoid the scams and make some real money. Good luck!

    What is Affiliate Marketing

    An Explanation of What Affiliate Marketing Is

    What is Affiliate Marketing

    What is Affiliate Marketing?

    You’ve probably seen advertisements for companies which promise to turn you into an affiliate marketing superstar before—you just may not have recognized that this was what they were on about. Things such as ‘work from home’, ‘get paid for writing about what you love’, etc., tend towards affiliate marketing plans. However, many people don’t really understand what the terms means, let alone how to pull it off successfully, and so they either ignore it or they dive in headfirst and drown. Affiliate marketers themselves can also be a misunderstood breed…

    So yeah, it’s no wonder many people are pretty confused by the term! Let’s break down some misconceptions and go over some of the jargon so that you can better decide for yourself if this is the sort of thing you’d like to do.

    Affiliate Marketing: A Definition

    Here’s an easy to digest definition (broad strokes): An affiliate marketer is someone who advertises for a business (or businesses) by driving web traffic to that business with the idea that the traffic will buy something in return for a piece of the profit. Good affiliate marketers do this by building content rich and relevant sites which people are interested in reading and then directing those readers to the business so that they can learn more, buy the goods and/or hire the services.

    You can be an affiliate marketer for just about anything, from credit cards and car loans to underwear and lawyers. The important thing is to affiliate yourself with something that you enjoy, or at least can tolerate, promoting and talking about.

    All Right, so How Does It Work?

    Affiliate Marketing Tracking Cookies

    Not that kind of cookie!

    Affiliate marketing has come a long way in the last fifteen years and it’s gotten a lot more streamlined. The internet is a vast place, full of information and full of places for people to wander around and get lost. However, technology has gotten very, very good at bringing interested customers to where they need to be, thanks to something called a cookie.

    A cookie is a bit of HTML code which stores information about you while you cruise the web, storing things like where you went, what you shopped for and what sorts of things you’re looking for. This information is then used to create targeted advertisements which affiliate marketers use to reach customers who are already interested in what they’re hawking. Neat!

    Now it’s time for the marketer to step up. In the olden days, sites were filled with things called keywords; keywords being words or phrases which were used in search engines. Spamming these keywords (aka, having them in your sites a lot) was considered to be the best way to get Google’s attention and thus make yourself more visible to the customers. Nowadays though, Google looks at content rich sites, meaning that the affiliate marketer has to create websites which are appealing and easy to navigate and chock full of relevant, interesting information which will reel customers in and make them excited to click on a link taking them back to a business’ site in order to buy something. Affiliate marketers can do these sites all themselves or outsource parts of it to someone else. The better the site and the more traffic they get, the better the odds are of getting to customers who will buy things and the more money the marketer makes.

    As a side note, you still want to use some keywords in order to make your site search engine optimized (SEO); i.e., to make your site show up when people are searching for things that your site specializes in! But today, it is highly unwise to abuse your keywords. More on that another time.

    Yeah… Speaking of Money… GIMME!

    So how do you get paid once you’ve got your great sites up and running and you have traffic? Well, this will be partially dependent on the agreement you have entered into as an affiliate of another company; for example, some companies may give you 5% of the commission that you sent their way, others may give you 25% or more! But there are different payment models for your commissions:

    • Pay Per Sale. You get your money if the person you referred to the business actually buys something.
    • Pay per Lead. You get paid if a visitor completes a form on the web site of the business you’re affiliated with. This is more common with affiliates who work with businesses that provide a service.
    • Post per Click. You get paid if someone visits your site and then clicks on the merchant’s banner/link and visits their site. Often these are paid per bundle of clicks, such as pay per 100 clicks or pay per 1000 clicks.

    Pay per click is still pretty common, but it’s the least lucrative. Pay per lead is more for businesses that provide a service. Pay per sale tends to be the most lucrative, but it’s a little harder to do since you have to really sell whatever it is your affiliate is selling.

    Soooo, How Do I Get People to Buy Stuff and Let Me Get Paid Again?

    There are two broad methods: White Hat and Black Hat. This is the sort of jargon you will run into, so it’s good to know the difference:

    1. White Hat: White hat methods are methods which Google considers to be ‘legitimate’. They include things such as:

    • Writing blogs which are rich in content and are optimized for a search engine through careful placement of keywords and phrases
    • Building trust between yourself and traffic by establishing yourself as an expert in your field
    • Paid search engine marketing
    • E-mail marketing
    • Advertising your site somewhere else
    • Social media use

    2. Black Hat: Black hat methods are methods which Google does not approve of and if you’re caught at it, your site will probably be delisted from the search engine or at best, cause you to just be ignored by customers:

    • Writing too many fraudulently positive reviews of a product or service
    • Keyword ‘spamming’-i.e., having content which is mostly full of keywords and nothing else and spamming forums and comment boards with keywords
    • Setting up profiles in related forums with no intention of doing anything helpful for the community
    • Making fraudulent claims about a product or service

    Cheating the system does not pay in this business: it’s best to take the natural, organic route by providing high quality content to readers on sites which are regularly updated, advertising your site using accepted means such as ads on Google or other sites which allow them and by building up trust between yourself and the wider community by actually being helpful and friendly!

    Affiliate marketing is the largest source of web based businesses out there. When it’s done by marketers who know what they’re doing-they take risks, they work at their sites, they provide good information and they work with legitimate businesses-affiliate marketing really pays off and when it’s done really well, you can enjoy a lot more free time to spend with your friends, family and hobbies. But it also takes some practice, some trial and error and at least to begin with, a lot of work.

    If you take away nothing else from this, take this away: Affiliate marketing allows you to connect with customers and be their guide to a product(s) and/or services of others. You are there to give them information, reviews, opinions, updated information and news as well as the links back to the merchants so they can actually buy/hire whatever it is you’re hawking. The better you do this, the more money you will make and the easier the job will become.

    Sound like fun? Well, check back here regularly for more ideas, tips, tricks and information about the world of Affiliate Marketing. Good luck in your venture!